In Carnegie, New Heritage Capital


Higher education marketing and enrollment strategy leader Carnegie announced today its acquisition of the National Small College Enrollment Conference (NSCEC), the industry’s only conference dedicated to serving the needs of small colleges. Ensuring the NSCEC continues to thrive is the first of several commitments Carnegie intends to roll out in 2023 as part of its new Small College Initiative. Having partnered with hundreds of small colleges throughout its history, Carnegie recognizes that these colleges are facing unique challenges and intends to deliver the innovation required to best support this higher education community. This initiative is yet another strategic marker for Carnegie as it continues to fulfill its promise to deliver the most innovative marketing and enrollment solutions in higher education.

As Carnegie assumes the role of owner and host of this important conference, they do so with the promise to uphold the founding mission: The National Small College Enrollment Conference brings together peers, professionals, and thought leaders to support and increase the knowledge of individuals engaged in all aspects of the small college enrollment profession. “As we retire from our roles as founders and partners of this groundbreaking conference, it is of primary importance to us that NSCEC’s mission of service to small colleges continues to flourish,” said NSCEC Partners and Co-founders Jim Black and Neil Clark. “We have great confidence that Carnegie believes in our mission and will no doubt strengthen the conference’s educational reach to professionals at all levels. We are proud to have Carnegie continue the NSCEC legacy.” The conference will live on as a gathering place for the small college community and its partners. “The NSCEC is vital to the small college community, and we are thrilled to have this opportunity to contribute to their success,” said Carnegie’s Chief Development Officer Scott Novak.

Carnegie welcomes small college professionals, partners, and vendors to attend and exhibit at the 34th annual NSCEC, which will be held from July 24–26 in Charlotte, North Carolina, at the Omni Charlotte Hotel. The 2023 conference theme is “Sharing in Success” and will include topics focused on admissions, Slate CRM, enrollment management, retention, financial aid, and marketing. More conference and registration information will be available in the coming weeks at

The acquisition of the NSCEC supports the newfound Carnegie Small College Initiative, which aims to serve the small college community through three commitments: the continued legacy of an essential annual conference; specialized products designed to better support the needs of small institutions; and project teams assembled not only for their talent and specialties but for personal and professional small college backgrounds. Carnegie announced today its acquisition of the National Small College Enrollment Conference, the industry’s only conference dedicated to serving the needs of small colleges. The acquisition is part of Carnegie’s new Small College Initiative and aligns with Carnegie’s mission of connecting colleges to the right students and students to the right colleges.

In recent years, Carnegie has seen strategic growth and innovation by joining with other best-in-class providers; this initiative is a direct result of that growth. “One of the many benets of the maturation of our company is that Carnegie now has a greater capacity to scale our services,” said Carnegie CEO Gary Colen. “As a part of the Small College Initiative, we analyzed past small college successes, the services that delivered that success, and the scope that best fit our partners. The result is a suite of services designed with the needs of small colleges in mind.” Carnegie now offers small college solutions in website development, financial aid optimization, Slate implementation, and lead generation through its CollegeXpress Platform.

Carnegie is once again pushing the boundaries of innovation for higher education, a legacy that began at its founding in 1985. The acquisition of the NSCEC and the Carnegie Small College Initiative is another extension of that legacy.

Carnegie is backed by New Heritage Capital (“Heritage”), a Boston-based private equity firm focused on investing in and partnering with founder-led businesses.  The Carnegie founder-owners partnered with Heritage in 2020 to accelerate growth through organic and M&A initiatives.


About Carnegie

Carnegie (Carnegie Dartlet LLC) is a higher education enrollment marketing and strategy leader that delivers custom marketing and enrollment solutions through integrated research, strategy, digital marketing, lead generation, Slate optimization, Student Search, creative, financial aid optimization, and web development. By generating quality connections between universities and students, Carnegie drives enrollment growth for its clients. Carnegie owns and runs the annual Carnegie Conference and The Connection, two enrollment and marketing conferences dedicated to serving higher education. Learn more at



The National Small College Enrollment Conference (NSCEC) is the only educational and networking event exclusively for professionals at small colleges and universities. Comprising several tracks, conference sessions focus on the unique needs and challenges faced by admissions, enrollment management, and retention professionals at small colleges. The NSCEC offers participants the opportunity to learn from a wide range of peers and professionals with diverse and valuable perspectives. Learn more at


About New Heritage Capital

New Heritage Capital is a Boston-based private equity firm with a twenty-year history of partnering with growing, middle market, founder-owned businesses.  With its innovative investment structures like the Private IPO®, New Heritage Capital provides founders with a combination of liquidity and growth capital while allowing founders to maintain control of their business. With decades of experience at managing growth, New Heritage Capital gives its partners the strategic, operational and financial guidance to help its companies reach their growth objectives.

Start typing and press Enter to search