News
Icelandirect Acquires SOMA LABS, Significantly Expanding Dosage Form Manufacturing Capabilities for Human and Pet Supplement Brands
Icelandirect, LLC (“Icelandirect”), a portfolio company of New Heritage Capital, has acquired SOMA LABS, a New Jersey-based supplement manufacturer specializing in solid dosage form production. The transaction closed in February 2026. The acquisition is a direct investment in capability — expanding what Icelandirect can build, manufacture, and deliver for its clients across both the human nutrition and pet supplement markets.
Icelandirect Acquires SOMA LABS, Significantly Expanding Dosage Form Manufacturing Capabilities for Human and Pet Supplement Brands
Icelandirect, LLC (“Icelandirect”), a portfolio company of New Heritage Capital, has acquired SOMA LABS, a New Jersey-based supplement manufacturer specializing in solid dosage form production. The transaction closed in February 2026. The acquisition is a direct investment in capability — expanding what Icelandirect can build, manufacture, and deliver for its clients across both the human nutrition and pet supplement markets.
New Heritage Capital Earns 2025 Private Equity Investing Solution of the Year
For many founder-owners, the traditional path to private equity capital has always involved a difficult trade-off—sell a majority ownership stake to gain the desired liquidity but relinquish control to the new investors. For decades, successful founder-owners have accepted that trade-off between liquidity and control.
FMS Solutions Acquires Merchants Accounting Services and AMP Services
August 12 , 2025 – Boston, MA – FMS Solutions (“FMS”), a New Heritage Capital (“Heritage”) portfolio company, announced it has made a substantial new market entry into the restaurant accounting…
JA Moody & Moody Marine Service Announce Partnership with New Heritage Capital
{BUSINESS WIRE} – December 10, 2024 – JA Moody, a premier maritime supplier of fluid control valves, actuators, strainers, parts and services to the United States Navy and Commercial Marine industry,…
New Heritage Capital Exits Investment in Portfolio Company, Continental Services
BOSTON, MA– November 13, 2024 – New Heritage Capital (“Heritage”) is pleased to announce the successful exit of its investment in Continental Services (“Continental” or the “Company”). Continental was acquired…
Brilliant Announces Partnership with New Heritage Capital
{BUSINESS WIRE} – September 19, 2024 – Brilliant, a global provider of impactful corporate gifting and branded merchandise solutions, is thrilled to announce a new partnership with and a majority…
New Heritage Capital Exits Investment in Portfolio Company, Carnegie
BOSTON, MA– February 15, 2024 – New Heritage Capital (“Heritage”) is pleased to announce the successful exit of its investment in Carnegie (or, the “Company”). The Company was acquired by…
New Heritage Capital Exits Investment in Portfolio Company, Revela Foods
BOSTON [BUSINESS WIRE]– January 24, 2024 – New Heritage Capital (“Heritage”) is pleased to announce the successful exit of its investment in Revela Foods (“Revela” or the “Company”). The Company…
Carnegie Acquires Fire Engine RED's Student Search Service
WESTFORD, MA December 14, 2023 — Higher education marketing and enrollment strategy leader Carnegie announced today its acquisition of Fire Engine RED’s Student Search Service. This move follows Carnegie's acquisitions…
New Heritage Capital Closes Fund IV with $438 Million in Commitments, Surpassing Target
BOSTON–(BUSINESS WIRE)–New Heritage Capital (“Heritage”) announced today the closing of its oversubscribed fourth fund, New Heritage Capital IV, L.P. (the “Fund”), at $438 million in total capital commitments, exceeding its…