Rusty Goodsell New Orchard LLC

Rusty Goodsell, CEO and Co-Founder of New Orchard LLC, joins us for a podcast all about culture – or as they say in Boston, “cultcha.” (Charlie doesn’t say that — other Bostonians). New Orchard is an analytics company that helps business buyers and other clients more quickly assess organizational culture as part of their operational/investment decisions. New Orchard’s approach to “quality of organization” echoes the “quality of earnings” model that has become so prevalent over the past 15 years. This gives Andy and Charlie an opportunity to talk about the overriding importance of the human factor in business enterprises – an ironic topic given the chronically frosty and combative tone of Middle Market Musings.